PPC Management
for Small Businesses

We charge flat monthly fees ($599/mo for Kickstart, $1,199/mo for Growth, $2,000/mo for Market Leader). There are zero hidden fees or media spend markups. You pay the platforms directly, so you always keep 100% ownership of your accounts and credit card points.

Most local service campaigns start generating inbound phone calls and leads within 7 to 14 days of going live. We continuously refine your keyword targeting and negatives list to lower cost-per-lead and improve conversion quality over the first 30 days.

No. We optimize campaigns to protect your cash flow. Our Kickstart plan is designed specifically for budgets up to $5,000/mo, letting local businesses prove campaign viability without high agency overhead.

We will perform a comprehensive Free PPC Growth Audit on your existing account. We'll identify wasted spend, check your conversion tracking setup, and show you precisely how to get better results from the same budget.

Yes, but only if you focus on booked jobs rather than vanity clicks. Most agencies measure success by traffic and impressions. At ClieVox, we optimize specifically for inbound calls and booked jobs. We target high-intent local search terms and set up precise call tracking, so every dollar of ad spend is directly tied to measurable revenue.

A realistic starting budget for most local contractors is $50 to $150 per day ($1,500 to $4,500/mo) depending on your service area and target job volume. This budget ensures your ads get enough visibility to generate a consistent stream of leads. You can use our Lead Goal Calculator to calculate a budget tailored to your specific revenue goals.

They work best when used together. Local Services Ads (Google Guaranteed) are great for pay-per-lead phone calls, but they offer limited control over volume and keyword targeting. Standard Google Ads allow you to target high-value service keywords (like specific installations or emergency repairs) that LSAs miss. We manage and align both channels to maximize your local market share.

This is usually caused by two things: mismatched search intent (paying for searchers looking for DIY tips or jobs rather than hiring a professional) or sending traffic to a slow, generic website. ClieVox solves this by using strict keyword match types, negative keyword lists, and custom, high-converting landing pages built specifically to turn traffic into phone calls.

Low-quality leads often result from broad keyword targeting, default Google settings (like the Display Network), or loose geographic boundaries. We prevent this by implementing tight radius targeting, setting negative keywords for low-value terms, and auditing call recordings to ensure our targeting aligns with your ideal high-margin jobs.

A healthy local service Cost Per Lead (CPL) typically ranges between $45 and $90, depending on your market and competition. At ClieVox, our flat-rate management fee model means our incentive is to drive your CPL down as low as possible, rather than inflating your ad spend to earn a higher percentage commission.

You don't need a national franchise budget to win; you just need to be more precise. Big companies often waste budget on massive areas with generic ads. We help you dominate your specific high-ticket neighborhoods, target long-tail, high-intent local phrases, and build hyper-specific landing pages that out-convert standard corporate templates.

Focus on "high-intent" terms where the user is ready to hire immediately—such as "emergency AC repair near me," "leaky pipe repair plumber," or "roof replacement contractor." Avoid broad informational terms like "AC systems" or "how to fix a roof," which waste budget on researchers who aren't ready to buy.

Google Ads is ideal for immediate lead generation and filling your schedule today, while SEO is a long-term play that builds authority and reduces your future cost-per-lead. We recommend starting with Google Ads to build immediate cash flow, and reinvesting profits into organic SEO for a diversified, sustainable acquisition system.

A standard conversion-optimized campaign for home services should convert 15% to 25% of clicks into leads. With a solid sales and dispatch close rate of 40% to 50%, this provides a highly predictable flow of new jobs. Our Lead Goal Calculator can help you model these expectations based on your specific team's close rates.