Pro Plumbers: Scaling Without High Agency Fees

The Challenge

Pro Plumbers was a growing local plumbing business that wanted to expand its service range and acquire more residential customers. However, they found themselves priced out by major local marketing agencies that demanded monthly retainers of $3,000 or more just to manage their ads.

With a limited budget, Pro Plumbers couldn't justify paying high agency fees that consumed their entire marketing budget before any ads even ran. They needed a partner who could offer affordable, transparent, and results-driven PPC management.

The Strategy

We partnered with Pro Plumbers to design a lean and highly efficient lead generation campaign. Our approach focused on maximizing every dollar spent:

1. High-Intent Keyword Selection: Instead of bidding on broad, expensive keywords like "plumber," we targeted localized, high-urgency keywords such as "emergency plumber near me" and "clogged drain repair services [City Name]."

2. Direct Call campaigns: Since plumbing emergencies require immediate assistance, we optimized the campaign heavily for direct-call ads. This made it as easy as possible for customers to call Pro Plumbers with a single tap on their mobile screens.

3. Direct ROI Attribution: We set up detailed call tracking so Pro Plumbers could see exactly which campaigns and keywords resulted in real service bookings, allowing us to focus the budget entirely on profitable keywords.

The Results

By working with ClieVox and avoiding steep retainer fees, Pro Plumbers was able to put the majority of their budget directly into ad spend. The results were immediate: they achieved a 3.5x Return on Ad Spend (ROAS) and generated over 150 new clients in the first 90 days. This steady stream of jobs gave them the cash flow and confidence to purchase a new service van and hire an apprentice.