Tap into the hidden gem of search marketing. Reach an older, more affluent demographic on Bing, Yahoo, and DuckDuckGo with less competition and lower CPCs.
While everyone fights for clicks on Google, the Microsoft Search Network (which includes Bing, Yahoo, and AOL) remains an incredibly lucrative space for small businesses. The audience on Microsoft is generally older and has a higher household income, making it a goldmine for home service businesses, B2B services, and high-ticket items.
Because there is less advertiser competition on Microsoft Advertising compared to Google Ads, the Cost Per Click (CPC) is typically 30% to 50% lower. We use this advantage to stretch your advertising budget further, securing top-of-page placements for a fraction of the cost you would pay elsewhere.
If you already have a successful Google Ads account, expanding to Microsoft Advertising is a no-brainer. We seamlessly import your best-performing Google campaigns into Microsoft, adjust the bidding strategies for the new network, and instantly open up a brand new stream of high-quality leads.
Save up to 50% on search CPC compared to Google. Reach high-intent, decision-making audiences across the Microsoft network.
Yes! Microsoft's search network accounts for over a third of all desktop searches in the US. Because Bing is the default search engine on Windows PCs, it captures a massive audience of office workers and older demographics.
We rarely recommend using Microsoft instead of Google. Rather, it should be used in addition to Google. Once your Google Ads are profitable, Microsoft Advertising is the easiest way to scale those results.
In almost every industry, yes. Because fewer small businesses advertise on Microsoft, the auction is less competitive. It's very common to see CPCs that are 30-50% lower than the exact same keywords on Google.
B2B companies, home service providers (HVAC, plumbing, roofing), and businesses selling high-ticket items perform exceptionally well due to the older, higher-income demographic on the platform.
Microsoft owns LinkedIn. On Microsoft Advertising, we can actually adjust bids based on a user's LinkedIn profile—such as their industry, company, or job function. This is incredibly powerful for B2B search ads.
No. While importing from Google is the first step, user behavior on Bing is slightly different. We actively manage and optimize your Microsoft campaigns separately to ensure the highest possible ROI.
